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Affiliate Marketing

Temu Affiliate Program (2024): Pros & Cons, Commission Rates

See why Temu is a good choice for making extra cash through affiliate marketing.

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Published: March 1, 2024
Commission Rate

5%-20% of sales, $5 per download

Cookie Life

24 hours

Commission Type

Pay-per-sale & pay-per-lead

Link

Temu affiliate program

Temu homepage
Semrush affiliate banner

The Temu affiliate program is great for creators looking to monetize their content. Temu has a growing marketplace that has a huge range of budget-friendly products.

In this article, I will go over everything you need to know about the Temu affiliate program, including:

Table of Contents

About Temu

Temu is a relatively new e-commerce marketplace as it was launched in 2022. Temu works with vendors in China to achieve a low price on products across the website.

Temu offers a huge range of products ranging from clothing to pet supplies. This makes it a versatile affiliate program as there are many different niches you could pair the program with.

Overview of the Temu Affiliate Program

The Temu affiliate program will pay you for sales and app downloads that you generate.

The Temu affiliate program works by promoting an affiliate link that tracks anyone who clicks it. If someone buys something or downloads the app after clicking your link, it will register as a commission.

In-Depth Look at the Temu Affiliate Program

Commission Rate

The commission rates for the Temu affiliate program can get a little confusing. As mentioned, you can earn commissions for both app downloads and sales.

App Download Commission Rate

If someone downloads the Temu app through your affiliate link and logs in, you will earn $5.

Sale Commission Rate

Temu has different commission rates depending on how large of an order someone makes after clicking on your link. $0-$49.99 = 5%, $50-$99.99 = 10%, $100+ = 20%.

Temu commission rate table

Two-Tier Commissions

There are 2 levels to Temu’s affiliate program. This means that you can refer other affiliate marketers to the affiliate program and earn a percentage of what they make.

Temu second tier commission rates

Temu will pay you 20% of every affiliate marketer's earnings that you refer to their program for 60 days.

On top of this, Temu will pay you $5 for every affiliate that you refer that makes a commission.

Affiliate Dashboard

Temu’s affiliate dashboard has a lot going on. However, they do not offer any sort of chart showing trends in your affiliate earnings. They also don’t monitor the clicks that your affiliate links get.

Temu affiliate dashboard

Cookie Life

Temu’s affiliate program offers a 24-hour cookie life. This means that if someone purchases within 24 hours of clicking your affiliate link, you will earn a commission.

Customer Offers

Temu has a great system to encourage people that click your link to make purchases. This ends up being a win-win for both you and Temu.

Temu customer offers for affiliates

When someone clicks on one of these special offer links, they will receive a deal or coupon. You can use plenty of unique codes and links to find the one that works best for your audience.

What Payment Methods Does the Temu Affiliate Program Use?

To withdraw your earnings, you can use PayPal. Keep in mind that you will have to reach the $20 threshold to make any withdrawals.

How to Join the Temu Affiliate Program

Joining the Temu affiliate program is quick and simple. First, navigate to Temu’s affiliate page.

Next, click the “Get Started” button. You will then have to sign up with a Google account. Once you are signed in, that's it. Now you can start promoting Temu with your own affiliate link.

There are many ways to promote and share your affiliate link. Here are some methods that Temu suggests:

All of these methods will work, however, I would focus on the ones that could be scaled such as creating a social media account, or a content website that has the purpose of building an audience for your affiliate programs.

In the end, you want to end up with an asset that shows the work that you have put in. Building audiences is one way to achieve this. On the other hand, constantly sending your links to Facebook groups is not going to create any sort of asset that you can walk away with.

Avoid spamming your link to forums or comments as this is a good way to get banned from them. Make sure wherever you post them allows for links to be shared. This is important if you are using Reddit, as many subreddits will not allow you to send links.

Pros and Cons of Temu's Affiliate Program

Pros

Superior Commission Rates

When compared to other physical product affiliate programs, such as Amazon Associates, Temu has high commission rates.

Makes Affiliate Marketing Fun

Temu offers bonuses at different milestones such as reaching 3 downloads or orders. These bonuses range from $10-$5000 depending on which level you are on. It gives you a goal and a reward to keep affiliate marketing on top of your regular commissions.

Bonuses for affiliates

No Barriers to Signing Up

Temu lets anyone who signs up into their affiliate program. Other affiliate programs will require affiliates to have an established audience or website to join the program.

Two-Tier Affiliate Program

Although you might not ever make much from the second tier, if you refer the right affiliate it can be very rewarding. If someone you refer makes $5000 in commissions in those first 60 days, you will get $1000 for doing nothing!

Pay-Per-Download + Pay-Per-Sale

You won’t only get paid for the sales you generate, but also the app download and sign-ups.

Wide-Range of Products

You can promote almost any kind of product on Temu. This makes the program adaptable to many niches.

Temu product categories

Cons

No Supported Affiliate Networks

To join and access the program, you will have to use Temu’s website. This isn’t entirely bad, however, you won’t get to use the analytical tools that affiliate networks offer.

Short Cookie Life

24 hours is enough to capture some sales that you directly influence. The problem is that if someone puts off ordering until a day or two, you won’t earn anything. This is also the same with the Amazon affiliate program as they also have a 24-hour cookie.

Low Barrier to Entry

Although this may seem like a benefit to some, there are downsides to it as well. Because anyone can join the program and start promoting in a matter of minutes, there is a lot of competition out there. This doesn’t mean you can’t be successful with it, but you will have to be skillful to separate yourself from the other affiliates.

Which Affiliate Program Is Best? Temu Vs Shein

One cannot simply talk about Temu without mentioning Shein. Each of these e-commerce websites offers extremely low prices and similar products.

Shein affiliate website

So naturally, if you want to promote Temu’s affiliate program, the Shein affiliate program is also an option for you. However, keep in mind that Shein is targeted more towards women so make sure this fits with your audience.

Temu and Shein Affiliate Program Comparison

Looking at the numbers, the Shein affiliate program seems to beat Temu’s in its sleep. Shein boasts a 30-day cookie life paired with a 10-20% commission rate.

Affiliate Program Commission Rate Cookie Life Target Audience
Temu 5%-20% 24 hours Young adults
Shein 10%-20% 30 days Young adults, mostly women

One thing that can’t be seen in the numbers is the ease of use. The Temu affiliate program doesn’t work with any other affiliate network (Affiliate networks are third-party platforms that connect brands to affiliates). You can only access the program using their website.

However, the Shein affiliate program makes use of several being ShareASale, CJ Affiliate, Pepperjam, and Awin. If you are already using one of these platforms, joining the affiliate program will be a breeze.

Which One Wins?

The answer to which affiliate program is superior, in my opinion, is Shein, as they have a much longer cookie life and allow you to use affiliate networks to sign up.

However, this does not mean that you will make more with Shein’s affiliate program. You have to find out which program provides more value to your audience. If your audience prefers one over the other, you will receive more commissions.

To find out, TEST. Sign up for both of them and see which one gets you the most. Maybe put one in your bio for a month and the other for the next month.

The key is to measure which one is better by finding how much you earn per click. This is because, in one month, you might just have more views and clicks resulting in more commissions regardless of which program you are promoting.

Look at your overall earnings divided by your affiliate link clicks. Also known as EPC (Earnings Per Click). You could also look at affiliate revenue divided by total page views.

FAQs for the Temu Affiliate Program

Who Can Join the Temu Affiliate Program?

The Temu affiliate program is completely free for anyone to join. There is also no approval process, so there is no need to have an existing audience or website to join. This makes the Temu affiliate program great for beginners.

Is the Temu Affiliate Program Worth It?

Since there is no fee and you can join in one minute, there is no reason not to give the affiliate program a try as long as your audience would have some interest in using it. However, it wouldn’t be worth joining if your audience isn’t going to be using Temu. For example, if you make content for running, promoting a Temu affiliate link probably wouldn’t convince anyone to buy through it.

On the other hand, if you made content around cheap products I ordered on Temu, then the audience may also want to make purchases on Temu as they have an interest in your content about Temu.

Is Temu Affiliate Program Legit?

Yes, the Temu affiliate program is legit. They offer payouts through PayPal once you get to a balance of $20.

How Much Do Temu Affiliates Make?

Temu says that you can make up to $100,000 each month with their affiliate program. Who knows if anyone has achieved this, however. Let's crunch the numbers to find out how you could get there.

We will use the example of social media affiliate marketing. Let's say you manage to get 10 million views on your videos or whatever it is you are making. If 3% of those views went to your profile and clicked on your affiliate link, you would get 300,000 clicks to Temu. Assuming an average order value of $40 and a conversion rate of 3% once they get to Temu, you will get $18,000 without factoring commissions from possible app downloads or bonuses. To get $100k, you will need closer to 50 million views with these numbers.

However, this is just a rough estimate, as tweaking one variable could drastically increase or decrease your earnings.

Conclusion

In the end, Temu offers a versatile affiliate program that offers decent commissions and bonuses to their affiliates. If you are getting started with affiliate marketing, the Temu affiliate program would be great as they don’t have any screening process.

It is also worth noting that the Shein affiliate program would be worth trying out as it is similar to Temu’s.

It comes down to testing which offer resonates the most with your audience. There are thousands of other affiliate programs that you can explore to find the perfect match. Our list of 40+ high-ticket affiliate programs is a good place to start.

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