Discover how to succeed with the LEGO Affiliate Program, whether you are an experienced affiliate marketer or a beginner without a website.
If you are thinking about joining the LEGO affiliate program, this is the perfect guide for you. I will go over the pros and cons of the program, how to sign up, commission rates, cookie life, payment methods, and an alternative.
LEGO is a world-renowned toy company, famous for its iconic LEGO bricks. They are extremely popular and have only been increasing in popularity recently as seen on Google Trends.
LEGO offers an affiliate program that anyone can sign up for that allows you to get paid for promoting products on the LEGO website. According to Similarweb, the LEGO website had over 74 million visits in December 2023.
The LEGO affiliate program will pay you commissions when people make purchases after clicking on your affiliate link. All you have to do essentially is point people towards the LEGO website, but first, you will have to sign up for the program.
To sign up for the LEGO affiliate program, visit the LEGO affiliate page and scroll to the bottom to click the button that says “Sign up”.
You will then be sent to a form where you can enter your website and personal details.
The LEGO affiliate program is not the best for beginners. On the sign up form, they want you to have an established website or business. This makes it hard for beginners who don’t have these yet to get in. If you are interested in building your own website for affiliate marketing, check out Impact's affiliate marketing website guide.
Don’t worry if you want to promote LEGO products but don’t have a website. There is a way that you can earn commissions by promoting LEGOs without the LEGO affiliate program.
You can also sign up for the LEGO affiliate program with FlexOffers. If you are in the United States, you will have to sign up with the United States FlexOffers website. If you are in Canada, use the Canada FlexOffers website.
The LEGO affiliate program will pay you 2.4%-4.8% commissions, depending on the program you use. This is not a lot, but considering that larger LEGO sets can get pretty expensive, you can still earn a decent amount of commission.
The LEGO affiliate program uses the FlexOffers and Rakuten affiliate networks.
FlexOffers has LEGO affiliate programs for both the United States and Canada. The commission rates and cookie life will vary depending on which country you are in.
Rakuten offers a 7-day cookie life with a 3% commission rate.
| Program | Commission Rate | Cookie Life |
|---|---|---|
| FlexOffers US | 2.4% commissions | 30 days |
| FlexOffers Canada | 4.8% commissions | 7 days |
| Rakuten | 3% commissions | 7 days |
The LEGO Affiliate program keeps a 7-day (30-day if you are using FlexOffers US) cookie after someone clicks on your affiliate link. This is enough time to capture most of the purchases that you influence. The 7-day cookie is advantageous when compared to using Amazon Associates, which only has a 1-day cookie.
The payment methods will vary depending on the affiliate network that you are using.
Flex offers a variety of payout methods, including direct deposit, PayPal, and paper checks, providing flexible options for users to receive their earnings.
Similarly, Rakuten enables users to receive cashback through methods like PayPal and checks, ensuring convenient and user-friendly ways to access earned rewards.
| Company | Payout Methods |
|---|---|
| FlexOffers | Direct deposit, PayPal, check, wire transfer |
| Rakuten | Direct deposit, PayPal, check |
The LEGO affiliate program has its pros and cons like any other affiliate program. Here is a list that will make it easier to decide if this is the right program for you.
As mentioned earlier, there are better affiliate programs for beginners to sign up for. This is because the LEGO affiliate program seeks people who have established websites to promote their products.
If you are kept out of this program because you don’t have a website, it is not the end of the world. By joining the Amazon affiliate program, you can promote the LEGO products that are sold on Amazon and still earn a 3% commission! The downside to using Amazon Associates over LEGO’s affiliate program is that you will only get a 1-day cookie life with Amazon.
However, if you already have a website, this program would be best to promote to audiences that are interested in buying LEGOs either for themselves or as gifts. The best-case scenario is that you build a website that focuses on LEGOs and other similar toys. This would ensure that your audience is interested in the product and increase the chances of them buying with your affiliate link.
There is no limit to how much you can make from the LEGO affiliate program. You will continue to earn commissions on all the sales you bring to LEGO. At the 3% commission rate, you will earn $30 for every $1000 in sales that you contribute.
No, the LEGO affiliate program is completely free to sign up for and use. Instead, LEGO will pay you once you bring sales to their website using your affiliate link.
In conclusion, the LEGO Affiliate Program presents a unique opportunity for those with established websites to earn commissions by promoting a globally recognized and beloved brand.
LEGO's rising popularity, as shown in Google Trends, and the significant traffic on their website suggest a lucrative potential. However, the program may not be accessible to most beginners as the sign-up form requires you to have a website.
Ultimately, the LEGO Affiliate Program can be a fruitful venture for those with the right platform and audience, particularly if they focus on LEGO and similar products, maximizing the likelihood of successful conversions through affiliate links.
If you don't think that the LEGO affiliate program is right for you, no problem; there are thousands of other affiliate programs you can join. To help you with your search for the perfect affiliate program, check out our lists of the 60+ best recurring and 40+ high-ticket affiliate programs to get some options.
