A detailed guide to the Home Depot Affiliate Program: commissions, joining tips, and earning strategies.
If you have an audience interested in home improvement or home-related projects, the Home Depot affiliate program makes a great match for you. By joining the affiliate program, you will be able to earn commissions for promoting Home Depot products and services.
This review will tell you everything you need to know to get started with the Home Depot affiliate program, including how to sign up, commission rates, how much you can earn, and more.
There is no need for much of an introduction for Home Depot. They have over 2,300 stores across the United States, Mexico, and Canada. There is a good chance you have been to one.
Home Depot has been around since 1979 and has developed a loyal customer base. According to Statista, Home Depot has had "1.7 billion customer transactions worldwide" in just 2022.
By becoming a Home Depot affiliate, you can tap into some of these sales and earn commissions as a result.
Home Depot has two affiliate programs. One of them allows you to earn commissions on any sales you bring to the Home Depot affiliate website and the other is focused just on Home Depot installation services.
I will go more in-depth about what each program offers and how to sign up for each one in the next sections.
Start by going to the Home Depot affiliate website. From there, you will see the two different programs you can sign up for.
Home Depot’s Product Affiliate Program
This is the program that you probably thought of when you clicked on this article. You will receive a commission on the sales that you bring to the Home Depot website.
Home Depot’s Installation Affiliate Program
This program is strictly for the installation services that Home Depot offers. Instead of promoting Home Depot’s products, you can earn commissions by promoting its services. This program also offers payments for leads rather than only for sales.
Once you have decided on a program, you can make your way to the sign-up form found on the Home Depot affiliate page.
You will then have to fill out a short form giving information about your business and promotion methods.
Home Depot uses the Impact affiliate network to handle program operations. This means that if you have an account in Impact, the sign-up process will be even easier for you.
Product Affiliate Program (1%-8%)
The commission rates for the main affiliate program are unfortunately not that impressive. Home Depot offers a 1%-8% commission. It gets worse; most of the products fall into the 1% category. If someone were to buy a $500 lawn mower after using your affiliate link, you would earn $5.
Fortunately, things are looking better for the service-based program.
Installation Affiliate Program ($10-30)
As mentioned earlier, the installation program offers a pay-per-lead component. This means that you can get commissions without even making any sales. In this case, the lead will have to book an appointment to qualify.
The two categories that the installation program pays for are leads and appointments. Each of these pays a fixed rate. For a qualifying lead, you will earn $10-30. For appointments, you will earn $10-15. These rates will vary depending on what service they sign up for.
The Home Depot affiliate program has different set cookie durations for each of their programs. The cookie life is how long after someone clicks your link, you can still earn commissions from their purchase.
Product Affiliate Program Cookie Life: 1 Day
Installation Affiliate Program Cookie Life: 30 Days
The Home Depot affiliate program uses the Impact affiliate network. This means that you will be paid by Impact for your commissions. Impact offers a variety of payout methods.
In short, the Home Depot affiliate program offers bank transfers, wire transfers, PayPal, and Checks.
The Home Depot Affiliate Program has its ups and downs. You get to work with a huge, trusted brand and enjoy various payment options. But, the commissions? They're on the lower side, and that 24-hour cookie window is not ideal. It's all about finding the right balance to make it work for you!
The Home Depot Affiliate Program is best suited for content creators and marketers in the home improvement, DIY, gardening, and interior design niches. Affiliates who have an audience interested in these areas will find the most success with this program.
There is no limit to how much you can make with the Home Depot affiliate program. As long as you can get people to go through your link and make purchases on the Home Depot website, you will earn commissions.
However, the amount of commission that you can earn depends on your promotion methods and audience size.
To maximize earnings, affiliates should focus on creating high-quality, engaging content that resonates with their audience and encourages clicks and purchases through their affiliate links. As with any affiliate program, dedication and strategic planning are key to success.
Joining the Home Depot Affiliate Program is completely free. There are no upfront or recurring fees for affiliates.
You can promote a wide range of home improvement products, including tools, appliances, furniture, and garden supplies, available on Home Depot's website.
With the installation program, you can also promote Home Depot’s services, such as carpet, window, and HVAC system installations.
There are tons of different services that Home Depot offers, as seen in the picture below. However, you won't earn commissions on all of them. The ones they currently include in their affiliate program are HVAC, Windows, Cabinets, and Bath Liner.
Deciding whether to join Home Depot's affiliate program depends on several factors, including your audience's interests, your content strategy, and your ability to generate traffic for home improvement products.
Home Depot is a leading retailer in the home improvement sector, offering a wide range of products that appeal to both DIY enthusiasts and professional contractors. If your audience aligns with these demographics, Home Depot’s affiliate program could be a lucrative opportunity.
Like any affiliate program, success will largely depend on your marketing efforts and the relevance of the products to your audience. Consider the strength of your platform, whether it's a blog, social media channel, or YouTube channel, and your ability to create compelling content that drives sales.
Ultimately, if you believe that your audience will benefit from the products offered by Home Depot and you have the means to effectively promote those products, then joining Home Depot’s affiliate program could be a beneficial addition to your affiliate marketing strategy.
