Learn why Kohl's affiliate program is not my first choice when compared to similar programs.
Are you looking for a way to monetize your audience? Kohl’s affiliate program may be the answer.
But I’ll be honest; the details of the program are not the most promising, and it wouldn’t be my first choice.
In this detailed guide, I will review the pros and cons, commission rate, cookie life, and much more for Kohl’s affiliate program.
The Kohl’s affiliate program allows affiliates to earn commissions by promoting Kohl’s products.
The Kohl’s affiliate program is hosted on the Impact affiliate network. This means that to become an affiliate, you will have to eventually sign up for the Impact affiliate network. Affiliate networks connect affiliates to businesses that are looking for affiliates. It is a win-win!
The Kohl’s affiliate program will pay you 3% on most of the products they sell. However, there are plenty of products that they don’t pay commissions on.
As for the commission structure, Kohl’s uses a PPS (pay-per-sale) model. This common commission model means that you get paid for the sales you make.
The Kohl’s affiliate program offers a 7-day cookie life. Target also has a 7-day cookie while Walmart has a 3-day cookie.
Since Kohl’s uses the Impact affiliate network, you will receive payments from Impact. Impact offers payments through PayPal, and electronic funds transfers to your bank.
Depending on whether you are already signed up as a member of Impact, your sign-up methods will be different.
First, navigate to the Kohl’s affiliate page. From here, click on the “Join Now” button.
Next, fill out the form and enter your business information, along with how you plan to promote the affiliate program. Once you submit the application, it will be reviewed. Although I don’t know Kohl’s specific criteria for who they let into their affiliate program, here are some things that I expect they look for in their affiliates:
If you are already a member of Impact, joining will be much quicker. To start, log in to Impact.
First, navigate to the Find Brands section on Impact by clicking on Brands > Find Brands.
Then search for “Kohl’s” in the search box on the top right.
Click on the Kohl’s box and click apply.
You will then have to enter a response to help Kohl’s better understand your strategies for promoting their products. Once you are done with that, you will have to wait for a response to see if you get in.
Something to note about the sign-up process: Kohl’s only has a 1% acceptance rate, as seen on Impact. This means that you will probably not get in as a complete beginner, as they are looking for more established affiliate marketers. It is worth a try, at least.
There are plenty of other retail and department stores that have their own affiliate programs. So if you are not set on being an affiliate for Kohl’s, you may want to consider some of these other ones.
In my opinion, these alternatives would be a better option, as they are more popular and offer higher commission rates.
| Affiliate Program | Commission Rate | Cookie Life |
|---|---|---|
| Kohl’s | 3% | 7 days |
| Target | 1%-8% | 7 days |
| Walmart | 1%-4% | 3 days |
| Shein | 10%-20% | 30 days |
The Kohl’s affiliate program would work best for creators in the clothing niche. Also, it is important to note that you will only want to promote Kohl’s if your audience is in the United States, as this is where the stores are.
If you think that your audience would be interested in buying products from Kohl’s, try joining the program and see how it goes. It is completely free to join, so I recommend giving it a chance.
I also suggest trying out some other similar affiliate programs that fit your niche. For example, if you are in the clothing niche, try out the Shein affiliate program.
For most products, the Kohl’s affiliate program will pay you 3% of the sales that you generate. So let's say a customer orders $100 worth of items. You will then receive a $3 commission, assuming they went through your affiliate link.
In conclusion, the Kohl’s affiliate program allows affiliates to make money by promoting Kohl’s products to their audience. However, just because anyone can sign up doesn’t mean you will get in, as Kohl’s only has a 1% acceptance rate.
Compared to other similar programs such as Target and Walmart, Kohl’s doesn't really have any sort of edge over them, as it has about the same commission rate and cookie life. Also, Kohl’s is declining in popularity, according to Google Trends.
With this being said, Kohl’s would not be my first-choice affiliate program if I were in a clothing niche. Luckily, there are plenty of other high-paying affiliate programs out there.
